Are you unsure how to start? Are you afraid you’ll fail? That it’s not ready? That you’re not ready? That someone’s doing it better? That it’s just too hard and you won’t make it?
Well guess what…you’re normal. Completely, utterly, normal.
And I can tell you not to worry. That everything’s going to be hunky dory… but I’d be lying.
Truth is 50% of new businesses are dead in the first year and
95% of all businesses don’t make it past the 5 year mark…. 95%!
So no… I’m not going to tell you to take a big deep breath and leap… to cross your fingers and hope for the best, to trust, have faith and all will be ok.
Bollocks. Bullshit. Hogwash.
Hang on….now don’t stop reading or give up just yet.
The mavericks, game-changers and disrupters do leap, yup gosh darn do they leap. You gotta leap to fly baby….
But they leap with wings fortified for success… they leap because they are ready to fly, to soar, to change the world for the better.
So, I’m going to tell you to fail-proof your base, jump and be smart. Put in the work to ensure you soar upwards and don’t plummet downwards!
How? So glad you asked!
In the 16 years of been an entrepreneuer (26 if you count her car washing enterprise at 12), Marina Perry has launched dozens of companies and brands and helped many others do the same. She has learnt a thing or two. Learnt through loses and wins, through failures and victories.
Marina has come to realise that successful businesses and entreprenuers, the kind that stick around for decades and change the industry and create profit and afford their leaders epic lifestyles have a few things in common specifically 3 critcial elements.