NO.1 FOR INNOVATIVE CLASSES
NO.1 FOR INNOVATIVE CLASSES
Your body is a gift. Your life is a gift. Gifts are to be celebrated.
We want you to be able to embrace your life in the healthiest, strongest, happiest body you possibly can be.
Physical health is not vanity.
Cellular wellbeing is not superficial.
Looking good does not diminish your depth.
We believe health is the baseline for happiness. We believe energy is the fuel for a passion-filled life.
We are committed to helping our clients elevate their health and energy through innovative movement and conditioning, optimised nutrition, liberation from the mind and an authentic connection to the spirit and soul.
To help the world ‘Embrace Life’ through better health and wellness.
Through the provision of innovative mindful exercise we enable our clients to enjoy the journey, not just the destination. Allowing exercise to become a welcome part of everyday life means it’s more enjoyable, sustainable and hence successful. We know health is the baseline for happiness, making health essential to fully embracing life, not just living it.
To be the world’s most inspiring wellbeing brand.
PURE is determined to zig while others in the industry zag. We know there’s more to fitness than weights and cardio. We know the best students in life had the best teachers…to inspire, support, and educate. We know the most dedicated students come from the most inspiring and diverse classrooms. We know the most rewarding lessons are learnt in classes that challenge us and align with our beliefs. That is why we are committed to being number one for innovative mindful classes. The PURE brand stands for exceptional class range, amazing instructors and educators and above all a philosophy towards fitness and wellness that is supportive, balanced, comprehensive and synergistic. We intend to proudly fly our flag everywhere there are individuals desperately seeking variety, choice, quality and authenticity. We are the world’s anti-gym, and wear the badge with honour.
PURE originally commenced operation as Pilates Queensland in 1991 with Marina Perry acting as the sole operator of Pilates Matwork ten week courses. Pilates QLD grew to a team of ten instructors operating 40 + courses throughout Brisbane. From this grew a studio at Coorparoo that was titled Pilates Etc. Pilates Etc focused on offering access to unlimited mat and equipment Pilates classes as well as Yoga classes to clients under a membership structure – this was a first for Queensland, it now made Yoga and Pilates (especially Pilates Equipment ‘Reformer’) much more affordable then before for individuals! Finally in July of 2005, Pilates Etc evolved into PURE Health Clubs – this change occurred as a direct result of the increased range of unique classes now being offered at Pilates Etc – things such as dance, box, bounce, meditation and more. The introduction of cardio equipment plus weights meant we truly had evolved into a full service health club – albeit one completely unlike any other – one that focused on instruction of exclusive and extremely innovative classes!